Resilient, Innovative
Institution

The University of Tulsa will be a resilient institution that attracts top talent working toward shared goals and has the financial and operational strength to continuously invest in excellence and innovation. TU will focus strategically on key areas—including fundraising, marketing and athletics—to build brand awareness, grow enrollment and increase revenue. We will build a campus culture that values high performance, collaboration and flexibility. Regular reviews will ensure continuous improvement and accountability at all levels.

Initiative

1

Enrollment & Revenue Management

Initiative

2

Athletics

Initiative

3

Resourcing

Initiative

4

Strategic Reviews

Initiative

5

Talent

Initiative

6

Collaborative Incentives

Initiative

7

Marketing

Initiative

8

Fundraising